Digital Choice Making Waves

30 September 2025

Wipak has been making waves at FACHPACK 2025 with its groundbreaking “Digital Choice” experience—an immersive showcase that redefines the future of packaging.

From enhanced customer engagement to sustainability-driven innovation, Digital Choice demonstrates how packaging can become a strategic asset. The experience features cutting-edge technologies including Digimarc digital watermarking, enabling traceability, recycling optimization, and interactive consumer connections.

Florian Constabel, Head of Wipak N.E.X.T, leads the initiative alongside Digimarc, highlighting how digital packaging solutions can deliver measurable value in data-driven ecosystems. The exhibit has drawn attention from industry leaders and media, including Packaging Europe, who captured the experience in in this demonstration video.

The video offers a compelling glimpse into how Wipak is shaping the future of packaging—merging innovation, sustainability, and digital transformation.

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